What to do about clickfraud?

This Slashdot article on an IE/Y!IM clickfraud exploit makes me wonder if the whole basis of online advertising is under assault, if there’s a chance we could see the sort of collapse that followed the banner-ad kiting practices of bubble 1.0, and if some new models of search engine ad-word placement are going to have to emerge to continue to fight this arms race.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: